Welcome to a new episode of Game 7: The Sports, Business and Lifestyle Podcast. I’m Michael Elkins, labor and employment attorney, founder of the law firm MLE Law, and your host.
My guest this month is the Executive Vice President / Chief Marketing Officer for the Boston Red Sox , Adam Grossman.
Adam leads marketing and communications efforts for the Red Sox and Fenway Park. Adam oversees all aspects of the team’s Marketing, Media Relations, Corporate Communications, Social Media, Advertising and Content, and Creative Service departments.
Adam is also head of marketing for Red Sox sister company Fenway Sports Management, a leading sports and entertainment agency that provides sales, marketing, and consulting services for Fenway Sports Group’s elite portfolio of properties, including Liverpool FC, LRMR Marketing & Branding (a LeBron James company), NESN, and Roush Fenway Racing.
Beginning his career with the Red Sox in 2002 as an intern, Adam was named Special Assistant to President/ CEO Larry Lucchino in 2004, and promoted to Vice President of Marketing in 2008. Prior to assuming his current role, Adam served as Senior Vice President of Public Affairs for the Miami Dolphins from 2009 to 2011.
In this episode we discuss running a sports team during a pandemic, Adam’s rise through the sports business world, the differences between marketing in the NFL and major league baseball and a lot more!
So sit back and enjoy my conversation with Red Sox Executive Vice President, Adam Grossman.
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Thank you for listening!
*Image provided by Sports Business Daily